Friday, April 5, 2013

Shooting a "construction" commercial


We are now getting up to speed with shooting commercials for ViValores ("Life Values") and yesterday we shot a scene for a commercial called "The construction workers".
A construction site let us shoot at their front gate and have their real workers in the background. It looked great and we were also using our DIY 7x7 butterfly scrim for the first time to get some shadow on our actors and avoid problems with exposing their faces.

I co-directed the scene with another person and that was an interesting experience. It requires giving  consistent directions to the actors so there is no confusion. It also challenged us to use the technique of giving the actors physical tasks to improve the authenticity of their performance.

The commercials for ViValores don't promote any product or company, they only promote values.



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