Avid

Today we went to an AVID seminar. Avid is the world-leading software for editing film and television. It was held in a television studio at one of the universities here in Medellin.

One helpful feature that they showed us was how you can search for a word or a phrase - spoken - in your footage. Pretty cool. Imagine you have a long interview and need to find a specific phrase. You do a search and you instantly know where it is. Not bad.

I used to edit in Final Cut Pro but I have recently switched to Adobe Premiere Pro. Premiere offers better real-time capabilities. Apple, you guys need to realize your'e not the only ones out there.